Alex Ramon has been performing in Lake Tahoe, California for over a decade with a residency where he has headlined in every local casino showroom. There is no one better who fits the title of “Mr. Tahoe” having been seen by hundreds of thousands of people who visit this vacation destination all year long. He also found success performing virtual shows during COVID which he still performs today. But he has developed a unique model of “touring” by performing consecutive nights in different locations across the U.S. in venues from theaters to people’s driveways and garages. All of this promotes his brand and results in big financial success.
In this first of a two part series featuring Alex Ramon, he talks about building a fan base, why not to offer “free” shows, plus how he successfully pivoted during COVID to earn six figures in one year by performing Zoom shows. He goes into some detail, too, about how he developed a touring structure that he can make serious income by having his shows sponsored by the fan base he developed.
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One of the books recommended by Alex Ramon in this week's episode.
How to build your fanbase. This was another book discussed in this week's episode.
